SEGA and ATLUS announced their collaboration with AirAsia which brings Sonic the Hedgehog and Persona 5 to the skies.
The collaboration features aircraft liveries and immersive in-flight experiences as part of the “Colour Of Connection” campaign ran by AirAsia Brand Co. The partnership entails two aircraft wrapped in iconic Sonic the Hedgehog and Persona 5 decorations.
Where to find the SEGA-ATLUS AirAsia flights
The aircraft with Sonic, Tails, Knuckles, Shadow, and Amy will be on the AirAsia X Airbus A330 with tail number 9M-XXU. The Persona 5 flight with Joker and Morgana will be on AirAsia Malaysia Airbus A320 (tail number 9M-AFF). Both flights will go through over 100 destinations, including major cities in the Southeast Asian and Asia Pacific regions like Bangkok, Tokyo, Seoul, Taipei, Shanghai, and Sydney.
There will also be special in-flight catering: Sonic’s Golden Ring Cakes, which guests can pre-order before their flight. Exclusive Sonic the Hedgehog and Persona 5 merchandise will also be available.
Shuji Utsumi, President and COO, Representative Director of SEGA CORPORATION says: “We are honoured to be able to undertake such a wonderful initiative with AirAsia. The Sonic and Persona series are expanding not only in Japan but throughout Asia. We believe that the synergy created by the collaboration of travel and gaming, two forms of entertainment, will bring us new discoveries.”
Rudy Khaw, CEO of AirAsia brand co. (Abc.) says: “This partnership marks another milestone for the AirAsia brand as we delve deeper into the exciting world of gaming and pop culture. This partnership is a natural fit for AirAsia, as it aligns perfectly with our commitment to providing experiences for our guests and communities. As a brand that carries the pride of Asean, we are thrilled to showcase the region’s vibrant spirit and creativity through this partnership.”
None of the parties have announced a duration for this partnership.